Social Media Marketing
Grow your business while protecting brand identity!
As a Social Media Marketing Agency, RBiZ Marketing provides Social Media Marketing Services including consulting, training, Social Media Planning and end to end social media marketing program management. Most large organizations are spending substantial amounts of money in hiring Social Media Marketing managers to protect the brand image of the company while increasing business utilizing the fastest emerging marketing segment. Unfortunately, it is typically not in the budget for a smaller business to bring on a full time employee to manage social media. RBiZ can help by designing and managing a social media program scaled to fit the needs, budgetary constraints, and marketing goals of your business.
Social Media Marketing - It's not as simple as just putting up a facebook page
Social media presents the opportunity to establish a presence, drive traffic, improve search engine results, elevate perception, and drive sales. As social forums quickly can become consumer rather than corporate driven, social media management is of increasingly growing importance. Proper Social Media Management can place you in the appropriate forums and inspire the desired responses from existing customers/clients which can drive your business. It is also necessary to monitor what is said about you online! As part of Social Media Management we monitor when your business is mentioned online in order to minimize potential negative effects, while maximizing positive effects. We place you in the appropriate forums and inspire the desired responses from existing customers/clients which can drive your business. We guide your business on actions to maximize the positive effects of social media promotion, both online and offline.
RBiZ Marketing can work with your business to create a Social Media Marketing plan to place it in the appropriate social forums which will drive the greatest benefit. While simple placement is a part of implementation, we understand the importance of Social Media Management in order for the plan to be effective, at RBiZ Marketing we are happy to build a marketing model which can provide you with the framework to self manage the social media marketing campaign or we can handle the management for you.
Social Media Marketing consulting and training services - We train your staff to put together an effective social media marketing plan
In the social media marketing training program we do in-house training of your staff at your business location. Your staff will be trained how to utilize Social Media outlets to drive new business, increase existing business, and provide better support. As an outcome of the class each individual will create a personal social media marketing plan to follow specific to their individual needs. The plan will provide a map to follow in order to meet each individuals desired goals and outcomes. As part of the social media training plan, each individual will have the option to work one-on-one with the social media marketing specialist in order to jump start their social media marketing plan.
Putting it all together
As an online marketing firm and search engine optimized web designer in Columbus, Ohio, RBiZ Marketing specializes in serving small to mid size businesses and contracting with larger size businesses throughout Ohio as well as on a national scale.
Forrester's Social Technographics® classifies consumers into six overlapping levels of participation paraphrased here from the book Groundswell:
- Creators - bloggers, youtube publishers, web page developers
- Critics - reviewers, commenters, forum contributors, wiki editors
- Collectors - tag photos, use RSS feeds
- Joiners - use social networking sites like facebook, myspace, and linkedin
- Spectators - readers, watchers, listeners
- Inactives - don't participate in these activities